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Jem is an American animated television series that ran from 1985 to 1988 in U.S. first-run syndication. The show is about music company owner Jerrica Benton, her singer alter-ego, Jem, her band the Holograms, and their adventures.
The series was a joint collaboration by Hasbro, Marvel Comics, and Sunbow Productions, the same team responsible for GI Joe and Transformers. The creator of the series was Christy Marx, who also had been a staff writer for the aforementioned programs. The animation was provided by a Japanese animation studio called Toei Doga (now Toei Animation).
The show was originally designed to appeal to both girls and boys, with a mix of action/adventure, drama, music, and fashion. As the show progressed, the audience gradually became almost entirely girls.
